Aries
The brief for this film was to promote Aries Jewellery range, with something unexpected that would resonate with Aries’ predominantly young audience. Filmed on a mixture of 16mm film and digital:
In a world of noise and distraction, we seek something deeper—an echo of the past, a whisper of the wild within. Our story follows two lone figures drawn by an unseen force. The air hums with a quiet charge, the wind carries a silent call. As they venture further, they begin to find traces scattered relics, half-buried in earth, glowing with an ancient energy. When they finally touch these artefacts, a shift occurs. Time slows, barriers dissolve.
They become something more—unshackled, fierce, elemental. The adornment is not decoration; it is transformation. This campaign is an ode to instinct and intuition, a reminder that the rawest version of ourselves is not lost—it is waiting. To wear Aries is not to follow trends, but to awaken what was always there.
Film
Campaign
Photography
2025