Ed can Help

We branded Ed Can Help, an app created by psychotherapist Edward Simms that uses square wave audio to disrupt neuro pathways and ease stress and anxiety.

Our approach aimed to make the digital experience feel as reassuring as a face-to-face session with Ed. The UI and branding draw inspiration from the lush greens, flora, birds, and butterflies surrounding his orangery, along with a personal touch from his two beloved dogs, Nutkin & Lupin.