Sway

Sway partners with organisations to develop leaders, support teams and shape culture.

We created a brand that feels steady, clear and human, designed to bring calm to complexity. The identity is minimal and considered, with a soft, confident colour palette and spacious layouts. It balances professionalism with warmth, reflecting Sway’s mix of strategic thinking and emotional intelligence. The simple, modern logo is adaptable across formats, giving the brand the flexibility to grow with them.