The After School Cookie Club

We created the branding for The After School Cookie Club to spark nostalgia and excitement.

Inspired by the feel of a Wes Anderson film, we imagined a rebellious crew of after-school misfits – each with their own quirks, talents and backstories – coming together to form a club. But this was never just about the cookies. It’s about belonging, creativity and doing things a little differently. The brand brings that spirit to life with playful details, bold type and a tone that feels fun, inclusive and full of character.