Ed Can Help
Making therapy feel like home
Psychotherapist Edward Simms made an app that uses square wave audio to ease stress and anxiety. It needed to feel as calm as a session with Ed, not like a tech product.
The idea
Bring Ed’s world into the app. The greens, plants, birds and butterflies around his orangery. And his two dogs, Nutkin and Lupin.
What we made
The brand, illustration and animation. UX and UI for iOS and Android. Photography, film, the web page, socials and emails.
