Mediterranean Kitchen
A little Mediterranean sunshine on the supermarket shelf
A new food brand for busy families and office lunches. It had to ooze the essence of Mediterranean food: fresh, strong and bold. Mainstream premium, not high end. A similar price to the competition, with better ingredients and fewer nasties.
The idea
Bold colours from nature and a retro, authentic feel. An arched wordmark over a hand-written kitchen, a roundel, and a monogram pattern. A system flexible enough to wrap anything, from rice to Turkish delight.
What we made
The identity and guidelines. Then the packaging, starting with Turkish delight: hexagonal gift boxes in Rose & Lemon and Pistachio, pouches in three flavours and individual wrappers. Plus assets for the sales deck.
