Sway

Bringing calm to complexity

No. 16, 2024. Identity, Illustration

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SwayIdentity, Illustration

Sway partners with organisations to develop leaders, support teams and shape culture.

The idea

A brand that feels steady, clear and human. Minimal and considered, with a soft, confident palette and lots of space. Professional, but warm.

What we made

The identity, palette and a simple, modern logo that works everywhere and can grow with them.

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NextAriesA jewellery film shot on 16mm