The After School Cookie Club
Bringing mischief back to the high street
Cookies on the high street were all the same. Nice, but no personality. TASCC wanted a brand people would remember.
The idea
Cookies are nostalgic. So is being a bit naughty after school. We imagined a gang of misfits who start a club. A bit Wes Anderson, a bit detention. Two pillars: nostalgia and mischief.
What we made
The identity, characters and illustration. The website, photography and art direction. Then the everyday stuff: menu boards, packaging, cookie jars, loyalty cards, stickers, allergen sheets.
What happened
It started as a single pop-up. Since then it has opened three more sites across London, plus home delivery and click and collect.