Eddys
A Scouts-inspired brand for a spoon you can eat
Eddys makes a spoon you can eat, baked from five seeds, so there’s nothing left to throw away. It needed a brand that made sustainability feel like fun, not homework. Delicious first, sustainable always.
The idea
Scouts. Badges, campfires, summer holidays and getting stuck in. A playful, nostalgic world where every good choice earns you a badge, from Prepared to Spoon to Taste the Future.
What we made
The identity, guidelines and a collectable badge system. Packaging, counter displays, trays and bags. The website, the How to Eat a Spoon leaflet, t-shirts, caps and totes, and the stand at Lunch! London.
