F1 Arcade

Bringing the thrill of F1 to the high street

No. 06, 2025. Campaigns, Out of home, Motion, Social, Venue graphics, Print, Email

F1 ArcadeCampaigns, Out of home, Motion

F1 Arcade is racing, dining and dopamine under one roof, with venues opening across the UK and the US. Every opening, offer and event needed artwork, and most of it needed it fast.

The idea

Turn the volume up. Big, loud headlines that dare you to come and race, the brand’s purple and pink at full strength, and everything moving. Destroy your kid’s dreams, then our tacos.

What we made

The Birmingham launch, across station screens, 6-sheets and train cards. F1 Box, a pop-up racing lounge at Westfield, from its palette to the wall art and hoardings. Happy hour campaigns for the UK and the US, Live Sessions, countdowns and social. Sales brochures, menus and maps for Boston, DC, Philadelphia, Denver and Las Vegas, and pylons and screens for the Vegas opening.

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What happened

Along the way we’ve become an extension of their in-house team.

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