LEON

Showing fast food can be good food

No. 03, 2017 to 2021. Art direction, Packaging, Restaurant design, Menus and signs, Animation

LEON, 1 of 31
LEONArt direction, Packaging, Restaurant design

LEON helps people eat well, fast. That needs a lot of design, all the time. Restaurants, grocery, cookbooks and the people who work there.

The idea

Lead with the food. Design for the people who serve it as much as the people who eat it.

What we made

Restaurant and grocery packaging, paper bags and water labels. Cookbooks and a John Lewis product range. Table artwork, menus and signs. Social, press releases and photography direction. Recruitment graphics, team badges and internal posters.

LEON, 2 of 31
LEON, 3 of 31
LEON, 4 of 31
LEON, 5 of 31
LEON, 6 of 31
LEON, 7 of 31
LEON, 8 of 31
LEON, 9 of 31
LEON, 10 of 31
LEON, 11 of 31
LEON, 12 of 31

“These Guys just get it. We’ve worked together for years. They do great work and they’re good people.”

John Vincent, Co-founder, LEON
LEON, 15 of 31
LEON, 16 of 31
LEON, 17 of 31
LEON, 18 of 31
LEON, 19 of 31
LEON, 20 of 31
LEON, 21 of 31
LEON, 22 of 31
LEON, 23 of 31
LEON, 24 of 31
LEON, 25 of 31
LEON, 26 of 31
LEON, 27 of 31
LEON, 28 of 31
LEON, 29 of 31
LEON, 30 of 31

Behind the scenes

We ran design in-house at LEON before These Guys existed. Jaz started there as an intern in 2017 and was full time within three months.

NextNigelRethinking the way we see time