Nigel
Rethinking the way we see time
Freelancers keep their work in three places: a calendar, a to-do list and a spreadsheet. The calendar knows when. The list knows what. Neither knows what it’s worth, so the hours get pieced together from memory and the bill comes up short.
The idea
All three in one place. Drag a job onto Tuesday and it counts the hours, adds up the money, and tells you where the day has gone. It’s named after Sean’s grandad, who keeps a very good diary, and it talks like a quiet friend who notices everything and says very little.
What we made
Our own product, start to finish. The name, the identity and the tone of voice. The app, for the web and the Mac, with Google Calendar sync and payments built in. The website, the launch film, tutorial films, Instagram reels, posters, ads and emails.
What happened
Nigel launched on 20 October 2026, on the web and the Mac.