SafeShake
Making trust visible between people and AI
AI agents can spend money now. People want their power, but they don’t trust their judgement, and they can’t see what happens underneath. SafeShake checks every action an agent takes against limits a person sets, and keeps a record. It needed a brand that made that moment of trust clear.
The idea
Trusted transition: the point between intent and execution. The S mark is two systems joined at one trusted point. Around it, an image world of crowds before a glowing screen, robot and human hands, glass cards, and a band of light that runs from deep blue to pale.
What we made
The identity and guidelines, the S mark and wordmark, and the logo animation. The website, the brand film, particle films of hands and envelopes, social reels and the social strategy.
What happened
The website went live in October 2026.